Why Should You Use the 5:3:2 Rule For Social Media?

On average, people spend 2.7 hours on social media which highly increases on weekends. People like to buy stuff online because it is convenient and you can shop everything at the same place. But, people would like to buy from those who value their opinion.

If you show your consumer that you care about them and posts stuff accordingly, then it is highly likely that they will buy from your recommendation or store. If you’re too salesy or promotional, there is a probability that they will unfollow you or stop engaging with your content. And you certainly don’t want that!

Social media is all about balance. You have to balance between your consumers and product and post accordingly. This is why the 5:3:2 rule was made. What is it and how you can benefit from it? We’ll learn all of that today.

The 5:3:2 Rule for Social Media

To balance things between your brand and your consumer’s request, this rule is essential to follow. For every 10 posts, you have to focus on this breakdown:

• Curation: 5 posts should be taken out from sources that align with your audience’s requests.

• Creation: 3 posts should be your original content that is relevant to your niche and target audience.

• Humanization: 2 posts should be light-hearted and carefree posts that are personal and helps you connect with your audience.

You might notice that all of these points focus on your audience and not directly on your brand. Because if your audience loves that you create content according to their needs, they will feel a deeper bond and connection to you. They’ll automatically buy stuff from you and even recommend it to their friends.

We will dive deeper into these portions and learn how you can create content according to this rule.

Curation: 50%

We’ve mentioned a lot that you should make content according to your target audience but how will you know what type of people will like or engage with your posts? Well, the power of research will help you in this regard.

The easiest thing you can do is go through your competitor’s profile. You will learn what type of people follow them and how they react to the posts and other stuff. You can also learn how your competitor creates awareness about their brand and entices their audience.

You should also read articles, news, and blogs about the niche you work in to know how the outside world interacts with it. Another thing you can do is to directly talk to your consumers and ask them their queries and issues.

Following are some tools that will shoulder your task of creating content for social media:

• Pinterest

• Quora

• Hootsuite

• Storify

• Feedly

Using tools to help you out isn’t bad but being totally dependent on them is not good. You will produce redundant content that way because no one can write better content than humans. So, always remember that before using a tool.

Creation: 30%

Having original content is essential because it defines your style and creates a USP for you. But don’t come out as too salesy to your audience because that will drastically shrink your follower count. People might leave offensive comments as well or share bad reviews on their stories.

We’re not telling you to stop promoting your brand at all but to change the style of your promotion. You can sell your product by telling your audience its benefits and how you understand that this product will solve their problem. Tell a bit of a story about how you came to think of this product and how much you value the benefit of your audience.

This will make the audience feel like you have listened to their problems and are working hard to solve them. Never even make fun of or bash your competitor because this will also leave a bad impression of you on your audience.

Following is the form of content that you should post on your social media profile:

• Short-Form Videos

• Attractive Graphic Posts

• Instagram Grids

• Informative Posts

• Newsletters

• Blog Posts

Humanize: 20%

Do you know why social media influencers sell more products than pop-up ads? Because people can connect with the influencer more than a pop-up ad and these ads are annoying anyways. When you know someone’s purpose for selling that particular brand/product/service, then you’ll buy more quickly from them or their recommendation. Think from your audience’s point of view then you’ll understand why interaction is important.

When you post relevant content about yourself or come up on videos or live and talk to your audience, then they’ll know that this person cares about them. They will realize that you have taken the time out for them to guide them into buying the right stuff.

You can also post pictures or videos of your daily routine, your pets, your kids (only if you’re comfortable), and your workplace so that people get a bit of an insight about you as well. Make sure that you don’t post offensive stuff or anything that hurts your audience. You have to be super cautious when voicing your opinions in public.

Benefits of 5:3:2 Rule

You have split your audience’s requirement into parts so you know this rule is a huge hit. Let’s see some more benefits of using this rule:

• Tells your customers and audience that you understand them

• Shows that you know well about your niche

• Easy and cheap way to curate content

• Help you in getting Backlinks

• Tells that you are up-to-date with all the trends

• Adds a personal touch to your brand

• Attracts new followers

• Makes you a fun-loving person

Ending Statement

Working solely for your audience might become boring but adding some benefits and uses of your brand and a bit of your personal life makes it super exciting. You can attract a lot of audience this way and maybe even make more like-minded influencer friends! So, vamp up your content and climb the ladder for success.