Integrating Social Media Into Sales Funnel With Impaktok

For many brands and marketers, social media platforms are the best way to lure in customers through different marketing techniques. The initial stages include brand awareness and familiarizing the customer with the brand’s aims and objectives. It is not advisable to directly DM your customer with a promotional sale. You have to tell them how you solve their problem and why your brand is a perfect fit for them.

Initially, you have to connect with your prospects and learn about them through different social media platforms. Then you’ll know what they need and how you can fulfill it. You can then fit your findings in all stages of the sales funnel, from making your customer aware of your brand to making a sale. If your sales funnel is a success, you will gain repeat customers along with true advocates of your company.

You cannot do this all on your own. You need help and the best solution for them is Social Media Influencers. Your marketing goals will take shape according to the strength of the influencer and your business idea.

Influencers & Their Impact on Customer Journey

Influencers have a great impact on their audience because they earn their trust and create strong bonds with them. It is human nature to believe a person whom they know about. Influencers don’t only create content, they share a part of their life as well on their social media to bond and relate with their audience.

Brands should collaborate with influencers starting with brand awareness to convincing potential clients for sales. This will help them in better understanding of the client’s journey. Influencers will help brands recognize the needs and pain points of the customer. As a result, the brand will create products according to those requirements and increase their chances of sales by giving tough competition to their competitors.

Breaking Down the Details of a Sales Funnel

A sales funnel is usually broken down into 3 parts. We will discuss all of that as we proceed so you identify where your customer is in their journey and then create a strategy accordingly.

1. Top of the Funnel - TOFU

This is the very top of the funnel, the initial stage. Here you will focus on building awareness around your target audience. If your customer doesn’t know about you, then how will they buy from you?

All of your focus should be on information. If you have social media platforms or a website, then it should have complete details about your product. The details, USP, and specification of your product. You have to educate your audience with the details of the product/service.

Always have a look at your competitor's site as well. Note down the points they are telling and make sure that you go into more detail than them and in an interesting way. Never write content that bores your audience away. Your content should lure them towards you and help them make a purchase through you.

Metrics for Influencers

• Number of Influencers

• Number of Posts

• Influencer Reach

• Number of Followers on Brand’s SM

• Creation of User Generated Content

Content Types

• Unboxing Videos

• Product Reviews

• Blog Posts

• Brand Videos

2. Middle of the Funnel - MOFU

Your potential customer has discovered you but they are comparing you side by side with your competitor. You have to add value to your brand so your customers cannot live without it. Your customer is fixed on making the purchase but they have a hard time choosing between you and your rival.

You can create videos that show how your product can be used or hold webinars or live sessions that educate the audience about your product. You can also pick up one of your audience’s biggest problems and fix it using your product. You can explain in detail how your product will solve their issue better than any other.

The main thing you should recognize is customer intent. If your target person has visited your pricing page or is continuously staying at a product’s listing, then there is a high chance they’ll buy the product. But they’re still skeptical so you should show why your product is best for them by using the above-mentioned methods.

Metrics for Influencers

• Engagement Flow

• Genuine Engagement

• The ratio between likes and comments

• Audience Growth

Content Types

• Video Tutorials

• Case Studies

• Retargeting Ads

• Webinars

• BTS

• Giveaways & contests

• Live streams

• FAQs

3. Bottom of the Funnel - BOFU

Your customer has passed all of the stages and now just has to make the purchase. It might seem like the easiest thing to do but it requires initiative and intent from your customer. The best way to lure customers towards you is by offering something that is not offered by others.

This includes a first-time customer voucher, a promotional offer, or if possible, a discount. You can give your influencer a discount code which they mention to all of their followers. This also increases sales big time. You should have a rock-solid BOFU plan so, discuss all the details well with your sales team and influencer.

Metrics for Influencers

• Leads

• Click Through Rate

• Action on Links

• Sales

• ROI

• ROAS

Content Types

• Testimonials

• Buying Guides

• Limited Time Offers

• Events

• Demos

How Can Impaktok Help To Reach the Goal?

Impaktok’s main aim is to build collaborations between brands and social media influencers. If you are either of them, we will guide you and teach you the best skills to reach your audience in the right manner. You don’t always have to be sales or promotional for your audience to catch your attention.

You have to address their pain points and tell them that your channel or product is here to serve them. If you are too self-centric, then no one would like to interact with you or buy from you. So, making your audience your priority is very crucial.

Impaktok builds a sales funnel exactly as mentioned in the article. We help the brand and influencer recognize their audience’s journey so they can make strategies accordingly. If you’re interested in making a sales funnel that gets you customers and sales, then we are here to help you out in each of the steps and make a lasting relationship with you!

Conclusion

A Sales funnel is crucial to turn a stranger into your customer. When you know what your audience wants, then you will give them exactly what they need. So, contact us now and make a revolutionary change in your marketing tactics with Impaktok!