How Much Do Instagram Influencers Make?

Instagram has been incomplete without social media influencers over the past few years. The platform has been totally in control of these influencers which is both good and bad. Good in the sense that it is easier for a brand to promote its product and a reliable source for customers to get a product recommendation.

Bad because there are so many influencers, and the foul ones hide beneath the good ones. So, there are certain times when the bad fish makes the whole water dirty. So, if you're planning to become an influencer in this digital era, then you have to work super hard to overcome your competition and make a place for yourself.

There are many famous celebrities who count as influencers such as the Jenners and Kardashians but you don't have to be that famous or dramatic to be an influencer. A social media influencer can be a chef, gardener, sportsperson, teacher, singer, and anyone who is dedicated to teaching their audience about their field and aiming to build a community of people. Your work should "influence" people in a good way and your audience should learn effective stuff from you so that their lives turn out better than expected. If your audience is comprised of teens and tweens, you should be super careful about what you're posting and teaching.

Money Based on Followers

Instagram pays social media influencers based on their number of followers, niche, engagement rates, and brand collaborations. Following is a breakdown of the category of influencers as per their follower count.

• Mega Influencers - 1,000,000+ followers

• Macro Influencers - 100,000 to 1,000,000 followers

• Mid-Tier Influencers - 10,000 to 100,000 followers

• Micro-Influencers - 1,000 to 10,000 followers

• Nano Influencers - under 1000 followers

Payment per Sponsored Post

You can calculate the money Instagram pays to its influencers per sponsored post through many different applications. We have used one of those applications and found an average rate that the platform pays per post depending on the follower count. Here is the summary.

• 2K-10K followers: $115

• 10K-25K followers: $129

• 25K-50K followers: $208

• 50K-75K followers: $219

• 75K-100K followers: $294

• 100K-150K followers: $354

• 150K-250K followers: $447

• 250K-500K followers: $580

• 500K-1000K followers: $866

• More than 1000K followers: $1628

Celebrity Earnings

Well, you might have heard about how much celebs are making through Instagram. If that were us, then we'd probably make a living solely out of content creation on the platform. Let's see how much your favorite celebrities are making per post.

• Dwayne Johnson: $1,713,000

• Selena Gomez: $1,735,000

• Lionel Messi: $1,777,000

• Kylie Jenner: $1,835,000

• Christiano Ronaldo: $2,397,000

Woah! See, we weren't wrong about making a livelihood out of Instagram creation. These celebs actually have a lot of followers and the same number of engagement which is not usually achieved by normal influencers. Their collaboration with international brands also gets them the attention they need from Instagram for these huge payouts.

It's not wrong to dream big but we have to be realistic as well. You can make an amount near to this but you have to work super hard on your content creation and engagement. This will lead you to a bigger a better payout from Instagram.

What Metrics Should You Consider?

There are a lot of things you should know about before earning a paycheck from Instagram. Knowing these will help you in creating a better strategy for your page. Taking care of these metrics will result in effective content creation while earning the money you deserve. So, let's find out what these metrics are.

1. Engagement

Engagement on Instagram is more than just likes and comments. Sharing, saving, and copying the link of a post is also considered a huge factor. This makes a huge difference for influencers who have a low follower count. If you have 1K followers but engagement on your posts goes over 500K, then you have a chance to earn more money than an average influencer who gets less than 1K post engagement.

Tips to increase engagement is firstly relevant content. Your content should reflect who you are as a person and what you're trying to convey. If your page is about nutritional supplements, then you shouldn't talk about the entertainment industry. Next, your content should have something about the trending topics. It will increase your reach and engagement. You should be inspired by other influencers but don't ever copy them, this will lower your repute.

2. Number of Followers

We know that we've said the number of followers doesn't matter that much when it comes to engagement but having more followers gives a good impression on brands who want to collaborate. We're not suggesting you have millions of followers but a tad bit more than just 1K. This factor is important because it will help you in getting more link clicks which means the brand will pay you more.

The thing that you should be safe from at all costs is "buying followers." It seems enticing to buy followers at a fairly cheap rate but they don't help you much with engagement. They do leave comments but they're all sponsored for another page. Instagram marks those as spam because they are very easily recognized. You will lose your repute this way and you won't have any benefit of having thousands of fake followers. So, try to gain organic and genuine ones. You can also run ads and make people aware of your product.

3. Relations With Other Influencers

This is very important in order to build trust within your community. Having influencer friends will help you in learning about the industry in a much better way. Being with people who have been in the industry for a while can be beneficial for you because they can tell you what to do and what not to do. It will also help you in getting collaboration with big brands.

Not to sound so selfish, you will also have a friend or friends with whom you can spend quality time and have meaningful conversations. Influencer collabs can lead to independent businesses as well. So, find out a fellow influencer and be acquainted with them. It will help both of you in the long run.

Ending Statement

Influencing can be fun instead of a tedious task if you enjoy what you do. You will make friends along the way, learn industry trends, and collab with brands that you've always thought about buying from. It is an exciting job with lots of benefits. But remember, in the beginning, you have to work hard and with consistency to reach the heights of supremacy!